Digital Marketing Learning Roadmap: Step by Step & Practical way to become a Digital Marketing Expert

Digital marketing is a combination of techniques for online marketing.

So, what is the first thing you should learn in digital marketing?

How should you start learning digital marketing?

Here is digital marketing learning roadmap helps.

Know all about what this roadmap for learning digital marketing actually is and how it helps you learn step-by-step and practically.

Digital Marketing Learning Roadmap: Step by Step & Practical

How to Start Learning Digital Marketing

Learning digital marketing is always step-by-step.

As you know by now that digital marketing is a set of online marketing techniques we learn and practice.

Therefore, it is strongly advised that you start learning digital marketing by learning one technique at a time.

If you begin understanding all the techniques at once or what is digital marketing as a whole then you may not move forward as easily and fast as you can.

How to become a Digital Marketer

How to become a digital marketer?

One straight and simple way to find how to become a digital marketing is to know what digital marketers do.

With this you also understand digital marketing and its techniques you need to learn.

From here you can figure what all you want to learn first.

There are three main areas of what digital marketers do.

Main Learning Components of Digital Marketing

Website Design & Development

Website design & development is how we start digital marketing.

You cannot do any type of online marketing without a website.

Although we have specialist website designers, yet it is very much a part of digital marketing.

Organic Digital Marketing

Organic digital marketing is one major segment of online marketing.

In fact, most businesses hire digital marketing experts for organic marketing only.

It is also referred to as inbound marketing, but not entirely.

Organic digital marketing mainly consists of the following.


SEO stands for search engine optimization. This is practice to build your business presence on search engines.

This we do as millions of people around the world search for information, products, services and companies on search engines like Google.

Social Media Marketing

Social media optimization and social media marketing are also organic online marketing techniques.

Here we create business profiles and its presence on various social media channels.

And we do marketing by regularly posting information and also about our company and products.

Content Creation & Marketing

Content marketing is an organic way of digital marketing.

This basically means creating content for marketing purposes.

This starts with writing blogs to help your audience in their needs.

It also includes providing information that may help audience know about your products and even to assist them in buying.

Then we also create content for off page marketing like articles.

This we distribute or publish on other sites to target and attract readers to our website or web pages.

Paid Digital Marketing

Paid digital marketing basically means digital marketing through paid advertisements.

The two main platforms of digital marketing are search engines and social media.

Both these platforms provide paid advertising options for businesses to market and promote their products and services.

This is called Pay-Per-Click (PPC) advertising.

You can run paid ads both on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and even other sites like Pinterest.

You can do the same on Google and other search engines. Although it is very different.

The term PPC is more associated with Google ads.

Here you can display your text based ad on top of the search engine results pages.

All you need to do is select your keywords, optimize your text, select a higher or above average bid amount for every click, select a period, pay for it, and you have your ad running.

Your Digital Marketing Learning Template

Here is your digital marketing learning template.

This is the major techniques and components of digital marketing which one can and should learn.

This is how you become a more complete digital marketer and a digital marketing specialist.

The template to Learn Digital Marketing

  • Website Designing
  • SEO
  • PPC
  • Social Media Marketing
  • Social Media Advertising
  • Content Marketing

You need a How to Learn Digital Marketing Roadmap

Now how to you actually start learning digital marketing?

What should be your digital marketing learning roadmap?

Your Digital Marketing Learning Roadmap Starts Here

Get a Hang of Things to Learn

First read a little about each of techniques. All you need to read is the basics.

Understand what digital marketing is all about and how it works is very important.

This way you understand what all it covers and what each technique does.

Now we advise you to go step-by-step and take one segment of digital marketing at a time.

What this would do for you is make you expert in one technique as you move on to learning the others.

Roadmap of How to Become a Digital Marketing Expert As You Learn

Learn SEO

It will help you a big way if you start by learning SEO fast from scratch.

Learning SEO is worth it.

To learn SEO means to learn about keywords, how to write content, website optimization and link building.

It is not that difficult and you can learn all easily. It does not take much time.

And it will also help you understand and learn the rest of digital marketing easily.

SEO helps you understand content. SEO techniques are used in Google PPC.

And expert SEO also covers use of social media.

Learn PPC

If you have learned SEO well then learning PPC will not be that difficult for you.

You already learned about keywords.

And when you understand how organic search & SEO works, you also get an idea of how paid search works.

At this stage you can call yourself an SEM (search engine marketing) professional. And with a little practice you can become a SEM expert.

Learn Social Media Marketing

The next step is to begin learning social media marketing.

Social media is an important part of digital marketing.

What you need to learn is how to create and optimize social pages on different social media platforms.

Then you learn how to create content for your social media.

You can always use social media content planning tools to execute marketing and even to learn it.

Learn Social Media Advertising

As you now can do social media marketing and create social media posts, next immediate step is that you start learning how to do social media advertising.

The concept is almost the same as social media marketing.

You need to create posts to advertise to large audience.

You will learn about the different advertising options.

You will also learn how to target an audience.

Learn Content Marketing

Now that you have learned majority of digital marketing, learning Learn content marketing should not be that difficult for you.

You created content for SEO.

You created content for social media.

Majority of content marketing is that only.

However if you want to be a specialist then you just need to go few steps ahead.

Concluding The Digital Marketing Learning Roadmap Topic

As you wanted to know all about what is a digital marketing learning roadmap we believe you got a complete understanding of it.

This guide explored the following points:

  • How to Start Learning Digital Marketing
  • How to become a Digital Marketer
  • Main Learning Components of Digital Marketing
  • Your Digital Marketing Learning Template
  • Your Digital Marketing Learning Roadmap